Mike Grehan, the new VP and Global Content Director, ties social media to search, SES San Jose 2009

establishing long-term relationships and capacities instead of chasing short-term payoffs which too often come up dry. The real-time capacity of social networks allows them to generate content and enrich available information in an extremely dynamic fashion, and, argues Grehan, as social media tools and search engines come closer to some form of convergence, both will find their functionality and their ability to work with information intensified. Read more of Grehan’s thoughts on social …

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